Whole technology based on battery charging has developed, along with battery technology used. Voltage level, Current draw, Temperature delta (if sensor built into battery), Time to full charge, the list is long. Whether they use simple diode logic to turn on/off operation or microprocessor control all makes this business way too complicated for seemingly simple technology to the novice or layman.
As Chopper pointed out, the key matching the charger to the type of battery technology you are using. Ultimately, the rider does not have a whole R&D department at his disposal, so the simple answer is to go with matching the charger to the given battery application...period. The key here is CHOICE...! The Battery Tender is made for LEAD ACID type batteries AGM or not, as the charge current is very low and made to supplement the SURFACE CHARGE design of those batteries. GEL CELLS are lead acid of a sort, but because some of their technology is "proprietary" one should not "assume" one type is good for all.
Just saying the choice is up to you...if push comes to shove, bite the bullet and buy what is deemed appropriate by the manufacturer of both charger and battery recommendaton. We do this all the time with our Harleys, the battery being made by a single sourced vendor/supplier is no different.