That's a Sears brand jack. It's the light weight version, @ $160 or so, but very sturdy & easy to use. My husband & I have one & that I use on a regular basis. Somewhere, Smitty has a post about sitting on the bike on the jack, rolling it around etc. We originally bought the Harbor Freight jack, but after getting it home & looking at it, we didn't feel comfortable to use it for $15,000 bikes. (HF jack was about $60) and not very well made. (Hubby's words there)