I tend to agree with you Webbtron, the dealer is going to do anything and everything he can to make a profit. Lets face it, it is what they do to make a living. My theory has always and will be "I don't mind them getting rich, I just don't want them getting rich off of me."
When you go into the dealership you need to go in loaded for bear. Get the Kelly Blue Book Value, The NADA book and what the average price the bike is selling for on craigslist. I myself use the in-between price system. That means What is "trade in value" (what the dealer should give you) and what is average retail value. Go in-between and no more than 20%
For instance; 2003 Heritage softail classic
Trade in $8,490.
Retail $11,565
I would pay between $10,027.50 - 11030.25
The higher end only if the bike is in great shape and I am not paying any paper work fees.
The biggest fear any salesman has is that you will walk away. I once walked away from a deal on a truck for 50 bucks. The salesman said to me and I quote "you gonna walk away from this deal over 50 bucks?" My reply was "Are gonna lose this deal over 50 bucks?" I got the truck he lost the fifty. Right now it is trying times and the consumer holds all the cards. Do your homework and don't be afraid to voice what you are thinking. Most of all you can walk away there is always a better deal around the corner. One last thing the pays no extra for chrome nor should you.