CoyDog
Member
What's really interesting is that H-D has set up a self-contained "Dark Custom" website. Its loaded with Flash and videos. If you look at the creative, they look to be taking aim at a new demographic - younger cats that want to be Harley cool. The edge of the marketing is not towards the traditional H-D buyer it appears. Guess since Buell can't get the sportbike kids pumped, they will try the tattoo bobber thing.