Here's my 2 cents - shop the dealers, but don't overlook riders that are selling. You wont get the service guarantees that the dealers give, but I'm not convinced that it matters. I didn't by my bike from a dealer, it was from someone who had to sell for personal reasons. It was (and is) a well maintained bike; I know the history - if I ever sell it, I'll contact the original owner before putting it out. It's a good bike, was and is.