how do you think they put the down load into the ECM Straydog they use the SE street tuner or pro race tuner to talk to the ECM and hand you either a black or orange box which is then married to the ECM of the bike - so dealer download is a tuner of sorts its just done by the dealer, and saves you having to buy the $150 cables and $40 CD unless of course you have the urge to play with the mulitiple settings within the ECm then get the Race tuner - so yes i know this isn't about tuners or such like but is about engine tuning and tuners have been mentioned multiple times, oh and please re read my thread - my comments don mention which is better or so on it answers the OP question and some of the other said quiries other bring up multiple times