I can, and only want to make choices for myself and passenger on my bike. Other than that, to each his/her own. For me, Full Face Modular helmet , Tourmaster mesh jacket, jeans, riding boots and, most of the time, gloves.
Just rode back from Americade /Lake George with all of the above plus my Hi Viz /Harley brand, rain jacket. Very comfortable.
Wife also has all of the above and always wears ATGATT.
I wouldn't take a passenger without it. My bike, my responsibility.