mmmm.... don't think so.
HD and MV address completely different targets.
Moreover HD in Italy (and in many EU Countries) is one of the very few brands growing in sales despite the crisis: no need of MV.
It's undoubted, anyway, that under HD management MV has known a new era in communication: every month you find on a different Bike magazine a test or a comparison with other bikes (the Ducati Streetfighter mostly...) regarding MV Brutale in all versions.
Very few regarding the F4, instead, because it's more suitable for racing than having fun on winding roads :s
It was just a good investment (before the crisis) in a high potential brand with a glorious history to spend and magnificent products: the price is adequate for the "immaterial" added value and the highest quality you buy with the bike!