Oh...that is the same deal as the ice cream manufacturers getting together and saying who says a 1/2 gallon of ice cream need be put into that bucket...why not go to 1.75 Liters and sell for the same price...use the excuse the packaging is easier to open and scoop out without making a mess.
Now virtually all come in that package, training the consumer to accept less as normal. Since oil filter media is not a "screen" with symmetrical holes, it is pretty easy to see why and how they are grooming consumers to accept the nominal measurement method...not necessarily right, just the way it is. Welcome to Marketing 101...change the paradigm, "give" the consumer what they "think" they "need"...and sell the product based on this tactic.
Now virtually all come in that package, training the consumer to accept less as normal. Since oil filter media is not a "screen" with symmetrical holes, it is pretty easy to see why and how they are grooming consumers to accept the nominal measurement method...not necessarily right, just the way it is. Welcome to Marketing 101...change the paradigm, "give" the consumer what they "think" they "need"...and sell the product based on this tactic.